Discarded within a week
88%A brief introduction. An even shorter lifespan.
Within a week of being handed out, 88% of paper business cards are thrown away. Your brand can disappear before a follow-up conversation even begins.
Paper business cards are easy to hand out. Keeping them useful, current and consistent is another story.

Within a week of being handed out, 88% of paper business cards are thrown away. Your brand can disappear before a follow-up conversation even begins.
A new role, a different phone number or a refreshed brand makes printed cards outdated. Replacing them across a team can mean thousands in additional printing costs.
A paper card tells you nothing about who kept it, who scanned it or where potential customers lost interest. You are left guessing which introductions led to engagement.
Keeping business cards accurate and consistent for more than 500 employees can become a full-time responsibility. Every update adds another round of coordination.